Keeping Coffee Fresh

Here are tips to keep your Cafe Mam fresh-roasted coffee tasting its best:

Coffee contains oils that, like any others, may become rancid if stored improperly. For the freshest cup, we suggest freezing any coffee you plan to keep for two weeks and longer. No matter what temperature you choose to store your beans, make sure to transfer them into an airtight container because coffee loses its freshness through contact with oxygen. It is best to consume your fresh-roasted coffee within two months of the roasting date. The key to freezing is to only pull out what you are going to brew at that time (or a day or two's worth). You want to avoid taking beans in and out of the freezer since condensation will kill flavor. Aroma and taste are pretty much the same molecule, so what you smell, you are not going to taste later on.